A MORE DETAILED WORK HISTORY

From mega-corps to start-ups, I've helped teams big and small develop process, create strategy from insights and implement innovative concepts to smash their business goals. With 15+ years experience in marketing, I've developed a reputation as an idea accelerator, a skilled strategist and a solutions-focused leader.

My career kicked off in the fashion industry working at a boutique PR firm while studying in London. After undergrad, I joined teams at Target planning and marketing iconic designer partnerships and before being recruited to activate campaigns for arguably the most well-loved brand on the planet, Coca-Cola.

While managing brand launches, marketing campaigns and social media strategies, I banked countless hours as the “client.” And I realized over time that the “creatives” around me were doing work that was really interesting to me. With that spark and my experience working adjacent to creative teams, I left my corporate job in 2015 to start a freelance career, starting two LLCs. In partnering with brands on creative strategy, art direction, and communication plans, I’ve helped those brands launch, grow and transform as culture shifts.

In 2020, Covid came in like a wrecking ball and the gig economy was hit hard. I needed to pivot and accepted a role at a marketing agency, bringing my retail + shopper + strategy expertise to build consumer-first marketing campaigns for CPG brands selling at Target. I bring an understanding of the role each stakeholder plays to meet the demands of a successful project. Working closely with clients, cross-functional partners and Target and Roundel teams, our campaigns contributed to winning Target’s “Vendor of the Year” and a record-breaking sales season.